FabIndias Entry in Australian Market Table of Contents Essay

FabIndias Entry in Australian Market Table of Contents - Essay Example This report stresses that FabIndia is India-based apparel manufacturing and retailing organisation. Apart from the manufacturing and retailing apparels, the company also offers health care and home care products. However, the unique selling proposition of the company is that it offers the apparels made of the Indian traditional techniques and fabrics. Its products are mainly manufactured in the rural areas of India where India's traditional handicrafts skilled people are available. In this process, the FabIndia has offered a significant amount of employment in rural India. On the other hand, it also gets skilled labours and other raw material as must lower cost, and hence, it is also able to offer its products at a much lower cost by targeting the middle income group of people. This paper declares that the primary product offered by FabIndia is its hand woven and printed clothes and hence, the focus on this section will be on the apparels retailing in Australia. Australian clothing and textile industry is highly developed due to availability of high quality raw materials and necessary support from the government. However, after free trade agreement with the counties like China, U.S. etc competition in the textile manufacturing has intensified significantly. Most of foreign textile traders offer their products in products by importing from their respective countries. The competition in the Australian textile industry is mainly dominated by the foreign traders and the most prominent competitors are the traders from New Zealand followed by China and Italy.

The Importance of Branding in the Constantly Changing Market Essay

The Importance of Branding in the Constantly Changing Market Environment - Essay Example The study encompasses the role of branding, a brief overview of the products and services offered by the company, the target audience of the company and the importance of branding for the organization. Branding has been playing an important role in organization’s success for over decades. Branding is the process through which an organization differentiates its products and services from the competitors while changing the perception of customers towards the brand. The ability to create awareness regarding the brand has eventually resulted in significant increase in sales. In earlier years, the offerings of organizations to the customers were merely taken as a product. With the help of branding, organizations have provided meaning and reason for existence to their products through the use of branding. With the passage of time, branding has become more of a promise of quality and reputation. The concept of branding encompasses everything about an organization to help customers in the market to create a positive perception regarding the company as well as the products offered by it. In the today’s constantly changing competitive environment, organizations are at war with one another in terms of attracting customers to purchase their products over others. Organizations have acknowledged the importance of branding to promote recognition of the products and services offered. If an organization focuses entirely on being a quality provider, this reflects that the organization encourages repeat business. Quite frankly, customers are quite busy to earn their living due to which they tend to adhere to brands that are known to them i.e. familiarity. This means that if a customer recognizes and remembers a brand used in earlier days or months, he/she will most likely choose the product or service again. The most important thing about branding is that it helps an organization to stand out from the crowd. This clearly means that branding helps an organization to differentiate the products and services offered by the organization. By thinking outside the box, organizations have witnessed significant opportunity to attract the customers in the market, while ensuring that the customers will never forget the products and services primarily because of the utmost accomplishment of desires and needs. On the other hand, branding has helped organizations to market their businesses more efficiently. Through effective marketing, the opportunity to attract potential customers will significantly increase as they will already know about the brand along with the benefits that products and services can offer to the customers. This clearly reflects that branding can help an organization to motivate the customers and potential customers to purchase the products and services offered without taking into account other products and services in the market.